M.I.A. – “Y.A.L.A.” Video

By Tom Breihan / November 15, 2013 - 9:18 am

M.I.A. is on her Enter The Void shit. The video for “Y.A.L.A.” — the contra-Drake rave assault from her new album Matangi — comes with an epilepsy warning, and holy shit does it ever earn it. The clip uses flashing lights and negative color-schemes to turn M.I.A.’s already-severe on-camera presence into some sort of gargoyle-queen visage, making ample use of the best pop sneer since Billy Idol. It’s all sensation, and it’s pretty great. M.I.A. made the video in collaboration with the British fashion-and-stuff magazine i-D and with the fashion house Kenzo, and Daniel Sannwald directed. Check it out below.

Matangi is out now on Interscope.