Watch i-D's ABC Of Fashion, Soundtracked by New Toro Y Moi

The British fashion and culture magazine i-D has released a video in collaboration with music video director HARRY’S and Toro Y Moi called “ABC Of Fashion.” The song, written and performed by Toro Y Moi, sings the letters of the alphabet over psychedelic-pop electric guitar, synthesizer, and bongo drums. HARRY’s takes a break from directing music videos, some of which he’s done for Toro Y Moi like “Say That,” to match the ’60s style of the music in the visuals; each letter of the alphabet is represented with an object that corresponds to a new look from various international designers. Some are as simple as bars of gold for “G,” followed by a rotating model in metallic dress by Maison Martin Margiela, while more abstract letters like Kurt (Cobain) for “K” to resemble the oversized red plaid jacket from Saint Laurent. The models remain motionless for most of the video, slowly rotating on a platform, except for a few small gestures, like wiggle for “W.” Check out the HARRY’S directed video, and the new Toro Y Moi ABC song below.

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Comments (4)
  1. that’s cool

  2. it does sound a little sixties

  3. & quite danceable

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