Norwegian duo Soft As Snow makes wild, impressionistic electronic music that splits the difference between Purity Ring’s exquisite beat-driven pop songs and the Knife’s brain-blasting experiments. They’ve matched “Halo Heart,” an expansive hallucination from their upcoming Glass Body EP, with an appropriately colorful splatter of kaleidoscopic imagery from director Michael Crowe. (“I’ve hidden a small brown mouse in the video, nobody’s spotted it yet,” Crowe notes. “When you see it you’ll drop that strawberry in awe.”) WARNING: There’s a lot of strobe action here, so those with epilepsy should proceed with caution. Everybody else can watch below.
Glass Body is out 7/21 via Houndstooth. The official EP launch will be 7/2 at Birthday’s in London’s Dalston district.
[Photo by Jimmy Mould.]