Blur - "Coffee & TV"

To celebrate the launch of, NME put together a list of the 100 greatest videos of all time. While other publications’ countdowns have given props to groundbreaking-but-dated ’80s clips like “Thriller,” “Sledgehammer,” “Money For Nothing,” and “Take On Me,” the British rock mag eschews many obvious choices in favor of a thoroughly modern overview. Kanye West’s one-month-old video for “Monster,” for example, comes in at #35. Also notable is that, save for the #1 entry, every video in the top ten was released in the ’90s. Almost makes me feel less guilty for spending all those school nights watching Alternative Nation. No surprise too that the big winner here is Spike Jonze, with eight videos included on the list. Strangest inclusion must be Summer Camp’s “Round The Moon,” which just repurposes footage from the Swedish film En kärlekshistoria, and some curious omissions include “Losing My Religion” and “Smells Like Teen Spirit.” But don’t worry, there’s plenty of Radiohead. What else did they miss?

100 Michael Jackson – “Billie Jean”
99 Simian Mobile Disco – “Hustler”
98 Lykke Li – “Get Some”
97 Flaming Lips – “Watching The Planets”
96 Jay-Z – “Big Pimpin’”
95 Blur – “Parklife”
94 Radiohead – “Street Spirit (Fade Out)”
93 Janelle Monae – “Cold War”
92 Rage Against The Machine – “Sleep Now In The Fire”
91 Madonna – “Borderline”
90 Lauryn Hill – “Doo Wop (That Thing)”
89 Human League – “Don’t You Want Me”
88 Peter Gabriel – “Shock The Monkey”
87 Foo Fighters – “Learn To Fly”
86 UNKLE – “Rabbit In Your Headlights”
85 Bright Eyes – “First Day Of My Life”
84 Robyn – “Don’t Fucking Tell Me What To Do”
83 Jane’s Addiction – “Been Caught Stealing”
82 Pendulum – “Salt In The Wound”
81 Ratatat – “Drugs”
80 Summer Camp – “Round The Moon”
79 Sonic Youth – “Teenage Riot”
78 These New Puritans – “Elvis”
77 Aerosmith – “Janie’s Got A Gun”
76 Bjork – “It’s Oh So Quiet”
75 Rilo Kiley – “Silver Lining”
74 Bonnie Tyler – “Total Eclipse Of The Heart”
73 The Strokes – “You Only Live Once”
72 Guns N’ Roses – “Estranged”
71 Eminem – “My Name Is”
70 Queen – “Bohemian Rhapsody”
69 Outkast – “B.O.B.”
68 Klaxtons – “Twin Flames”
67 Daft Punk – “Da Funk”
66 Coldplay – “The Scientist”
65 R.E.M. – “Imitation Of Life”
64 The Pharcyde – “Drop”
63 Tori Amos – “Spark”
62 Bon Jovi – “Always”
61 Missy Elliott – “The Rain (Supa Dupa Fly)
60 Blink-182 – “All The Small Things”
59 The Chemical Brothers – “Let Forever Be”
58 Arcade Fire – “We Used To Wait”
57 The Breeders – “Cannonball”
56 Pearl Jam – “Jeremy”
55 Eurythmics – “Beethoven (I Love To Listen To)”
54 Sinead O’Connor – “Nothing Compares To U”
53 Mark Ronson – “Somebody To Love Me”
52 Smashing Pumpkins – “Tonight, Tonight”
51 Aphex Twin – “Come To Daddy”
50 Nine Inch Nails – “Closer”
49 The Knife – “Pass This On”
48 Kate Bush – “Cloudbusting”
47 Pulp – “This Is Hardcore”
46 Depeche Mode – “Enjoy The Silence”
45 Talking Heads – “Wild Wild Life”
44 Judas Priest – “Breaking The Law”
43 Outkast – “Hey Ya”
42 PJ Harvey – “Down By The Water”
41 Major Lazer – “Pon De Floor”
40 The Replacements – “Bastards Of Young”
39 Radiohead – “Karma Police”
38 The Prodigy – “Firestarter”
37 The White Stripes – “Blue Orchid”
36 Prince – “Raspberry Beret”
35 Kanye West – “Monster”
34 Madonna – “Like A Prayer”
33 The Smiths – “Stop Me If You Think You’ve Heard This One Before”
32 The Verve – “Bittersweet Symphony”
31 NWA – “Straight Outta Compton”
30 The Streets – “Fit But You Know It”
29 The xx – “Islands”
28 Nada Surf – “Popular”
27 Muse – “Knights Of Cydonia”
26 Wax – “California”
25 Metallica – “Turn The Page”
24 My Chemical Romance – “Helena”
23 Smashing Pumpkins – “1979″
22 Nirvana – “Heart Shaped Box”
21 No Doubt – “New”
20 Blur – “Coffee & TV”
19 Hot Chip – “I Feel Better”
18 The Cure – “Close To Me”
17 Lady Gaga (Feat. Beyonce) – “Telephone”
16 Fatboy Slim – “Praise You”
15 OK Go – “This Too Shall Pass”
14 Vampire Weekend – “A-Punk”
13 MIA – “Born Free”
12 The Horrors – “Sheena Is A Parasite”
11 Hole – “Doll Parts”
10 The Prodigy – “Smack My Bitch Up”

9 Sigur Rós – “”Viðrar Vel Til Loftárása”

8 Beastie Boys – “Sabotage”

7 Weezer – “Buddy Holly”

6 Foo Fighters – “Everlong”

5 Bjork – “All Is Full Of Love”

4 Soundgarden – “Black Hole Sun”

3 Chris Isaak – “Wicked Game”

2 Radiohead – “Just”

1 Johnny Cash – “Hurt”

Watch all the videos and get more details on each entry at And keep an eye out for another cool Spike Jonze/Beasties collaboration.

Comments (60)
  1. Where in the MTHRFCKNG list is the Van Halen’s “Right Now” video or Pink Floyd’s “welcome to the machine” or “high hopes”??????????? hmmmmm too bad…

  2. Needs more Michel Gondry.

    • I was thinking the same thing. Cibo Matto’s Sugar Water should definitely be on the list somewhere. And Let Forever Be should be higher.

      • Sugar Water was my first thought too. Then I thought of Gondry’s White Stripes videos, all deserving of a place here, and all much better than the video for Blue Orchid.

        At the very least put ‘Fell In Love With a Girl’ in there, you know?

  3. Huh? I don’t even know where to start. Their opinion I guess, but what a shortsighted and shallow list. I won’t even name omissions because there are so many, but I’m pretty sure anyone can name 100 better videos than Bon Jovi’s “Always”.

  4. The White Stripes are in there at #37, so they haven’t been left out

  5. [music video director here]

    It’s a good list for what it is, but I find the list one-sided. It mostly lists old-style narrative videos, and not impressionistic modern videos, like this one or this one or even this one

  6. This list is a joke on so many levels. “17 Lady Gaga (Feat. Beyonce) – “Telephone””… This is a joke? Like, all time music videos this is 17? yet These three (71 Eminem – “My Name Is” — 70 Queen – “Bohemian Rhapsody” — 69 Outkast – “B.O.B.” ) which are classic music videos are that low?

  7. Also, where are…

    Jamiriqui – Virtual Insanity
    Fatboy Slim – Weapon of choice (Should be in the top 5, not in their top 100)
    Chemical Brothers – Let Forever Be
    Peter Gabriel – Sledgehammer
    OK Go – Here It Goes Again
    Like 5 talking heads videos

    I could go on for an hour with names.

  8. I’m really surprised that NME didn’t include the “Wonderwall’ video. Really understated and fitting for the song. I would have also included Last Nite, No Surprises, 99 Problems, All of the Lights, In Bloom, and Today. Those are all really solid videos, but this isn’t that bad of a list anyway.

  9. Metallica – Turn the Page vs. One. gtfo

  10. i would have included Manchester Orchestra – simple math, one of the best i’ve seen in a long time.

  11. aphex twin – windowlicker? How can you have come to daddy and not windowlicker?

  12. Birdy Nam Nam – The Parachute Ending

  13. How about “Congratulations Smack & Katie” by Reggie and the Full Effect!?

  14. They missed:
    U2 — Where the Streets Have No Name or Numb
    R.E.M. — losing my religion
    Metallica — One
    My Morning Jacket — Touch Me I’m Going to Scream Part 2
    Radiohead — Lotus Flower
    The Buggles — video killed the radio star
    The Clash — Rock the Casbah

  15. Am I missing something, I know its kind of an obvious choice and a given but where the hell is Thriller??
    A video like telephone would not have happened without thriller

    • SERIOUSLY. For that matter, how do you make a list of the 100 Greatest Music Videos, have ONE video by Michael Jackson, and put it at 100??

      And Borderline? I don’t even remember which Madonna video that is. Is it the one in the parking lot? What about Bedtime Stories, or Frozen? (Or almost any other Madonna music video from the 1980s-mid 2000s?)

  16. Everything Fever Ray has done. Bjork’s Wanderlust.

  17. What? No Ryan Adams “So Alive”?

    This is just a list of 100 random music videos.

  18. no Massive Attack-Unfinished Sympathy?

  19. Hey, hey, hey! If you want to add so many, why not make your own list? :)
    Was happy to see Robyn, Coldplay, The Replacements, Ratatat, the xx, Muse (Knights Of Cydonia music video is just like them-over the top, ridiculous, but somehow loveable), and yes, even Telephone. Overall, I’m impressed that they remembered all these music videos! So many of them are great.

  20. Like a lot of pop music sites, they think Hip Hop started around 1999 when they discovered it in 2007.

  21. Great selections, would have liked to have seen Typical by Mute Math on there though.

  22. I don’t care how indie you think you are, if your list doesn’t include “Thriller” you are wrong.

    This really is a bad list. Not enough from the 80s (where are all the awesome metal videos? and early 90s…too much emphasis on the last few years.

    Also – Ain’t Nuthin but a G Thang? That video was just perfect.

  23. NME imma let you finish….but Beyonce had one of the best videos of all time…of all time!!

  24. jose gonzalez’s “teardrop”!

  25. No love for Patrick Daughters? I think any of the videos he did with Feist could be on this list- particularly “I Feel It All” or “My Moon, My Man.” The choreography of his one take videos is awesome.

  26. I second the Fever Ray, because whaaaat. It did make me really happy to see The Knife’s “Pass This On” though, since I might actually be capable of watching that video all day. And Tori Amos’ “Spark”! Such an amazing song and video, and my introduction to Tori way back when.
    And I’m glad to see Lykke Li on here, but “Get Some”? “I’m Good, I’m Gone” is obviously the way to go.

  27. Buddy Holly should be #1.

    It should also be #2 through #100.
    Best. Video. Ever.

  28. el guincho – bombay

  29. it’s a surprisingly good list, just with a few odd ones and missing some other classics…BUT, how can you really have every single great video in only a list of 100? It seems they tried their best to balance 80s classics w/90s classics and ‘now.’ that’s gotta be hard, plus there’s 100 more …i mean was ‘Enjoy the Silence’ even on there? And also, it’s gotta be hard to balance greats songs vs great videos, vs great songs n OK videos. Like they picked Everlong as a high one, a great SONG but, that video never fit, it’s fun but…should be way lower. Was Heart Shaped Box on there? Paranoid Android, Fake Plastic, …i mean Radiohead alone is like 6 or 7 alltime vidoes so….doing a list of 100, trying to balance old n new, hiphop acts, 1 hit wonders with interesting videos…nearly impossible. I’d make a new list, top TWO HUNDRED. Or divvy it up between genres. BUT…it still is a pretty good list.

  30. The White Stripes’ Blue Orchid??!!! That is HANDS DOWN their WORST video ever!

  31. It’s a shame that there’s no Red Hot Chili Peppers music videos on the list…. GIVE IT AWAY could have been at rank number 1 ! not to mention Warped, Other Side, Fortune Faded, Californication, Around The World …. are all contenders for the top ten in the eyes of a true artist. And in addition to that, Dani California won the 2007 Grammy awards for the Best Music Video.

  32. Dear NME… your list sucks. No wonder we had to bail out your asses in WWII, you limey douches.


  34. some shockingly stupid choices, mostly like klaxons and Madonna “borderline” while omitting “sledgehammer” and “smells like teen spirit”, but still some solid choices and KUDOS to the #1 pick..absolutely hands down agree to it being the most emotive and evocative and meaningful music video ever made…

  35. I’m sorry, but A-ha’s “Take on Me” isn’t even in the list… I give this list a D (see me after class NME)

  36. Oh well, NME. I was surprised it wasn’t Oasis or Kasabian at number 1.
    #33. One of my fave Smiths song. Never thought the video for that was exceptional.

  37. Cash’s Hurt and NIN’s Closer should be one and two… but seriously, without Take on Me and Thriller, this list doesn’t make much sense. Although I love Viðrar Vel Til Loftárása at seven, one of the most beautiful and appropriate to the music I’ve ever seen.

  38. Any music video list that puts Rilo Kiley ahead of Michael Jackson is not a list. Sorry. Go back and start over. Ugh.

  39. I don’t understand the criteria here, are we looking for visually stunning or memorable videos? or are we judging them based on popularity/reputation?
    I wholeheartedly disagree with the selection of Bon-Jovi’s “Always” that song is boring and not what I would consider groundbreaking at any level.
    Lady Gaga “Telephone”? I would have picked “Bad Romance” instead
    Metallica “Turn the page”? another head scratcher, boring song boring video (although a fan of Ginger Lynn) I would have opted for “One”

    Videos that should have been on this list:

    Make The Girl Dance ‘Baby Baby Baby’
    Mr. Bungle – Retrovertigo
    Massive Attack – Teardrop
    Basement Jaxx- where’s your head at
    Kasabian – Vlad the Impaler
    Justice – Civilization
    Empire Of The Sun – Walking On A Dream
    South Central – The Day I Die
    Herbie Hancock – Rockit
    Dancing Pigeons – Ritalin
    M.I.A. – Born Free
    Röyksopp – What Else Is There ?
    Wu Tang-Triumph

    while I understand NME is trying to appease to the masses, Some of the song selections are not the best choices.

  40. New Order – ‘True Faith’, ‘The Perfect Kiss’..? I’ve always thought they were easily two of the greatest videos ever. Kind of shocked nobody has mentioned them.

    I’d say about a third of these videos have no business being here.

  41. What about Pearl Jam’s Do The Evolution ?
    Come on !

  42. There’ll never be a list that everyone can agree on, but as others have said, it is pretty damn ridiculous to miss out:
    Michael Jackson – Thriller
    Peter Gabriel – Sledgehammer
    Massive Attack – Unfinished Sympathy
    Massive Attack – Teardrop
    OK Go – Here It Goes Again
    (and loads of Michel Gondry videos)

  43. I can’t believe Gnarls Barkley – Who’s Gonna Save My Soul or Fatboy Slim – Weapon of Choice didn’t make the list. Those are both in my Top 5.

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