Arcade Fire LP4 Out 10/29

Arcade Fire LP 4 Out 10/29

Arcade Fire LP4 Out 10/29

Arcade Fire LP 4 Out 10/29

In 2013, you could build an entire “mysterious” press campaign featuring an internet countdown in order to reveal the promotional asset that is your next album’s release info. (You are Pearl Jam.) OR in 2013, you could reply to a fan’s tweet with this:

Who are you? (You are who, who you are.)

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