Last night, the British dance duo Disclosure posted a new music video for “Help Me Lose My Mind,” a London Grammar collaboration from their excellent debut album Settle. I didn’t see it, and you probably didn’t either. Because shortly after the video went up, it came down again. Usually, when something like this happens, it’s because the label accidentally posted it before sending out a press release about it, or something like that. This time, though, the label, PMR Records, had fundamental problems with the video itself. Here’s the statement that the label issued:
The video for Disclosure’s new single “Help Me Lose My Mind” was revealed this morning and as with previous Disclosure videos, it was about the connection of people having a good time, something that Disclosure want associated with their music and what we hope people have done when they’ve seen the band live or while listening to their music. Unfortunately the video has received a few comments referencing the use of drugs within the video.
PMR feel very strongly against the glamorisation of drugs in any capacity and as such we have made the decision to remove the video.
Time will tell if a reedited version of the video sees the light of day. In any case, it’s too bad that dance music has no lawless Worldstar equivalent, just so we could see how bad the video is.