Pharrell acts as a photographer at a fashion shoot in the video for “Come Get It Bae,” which is his next single from G I R L. Miley Cyrus, who contributed vocals to the song, also shows up about halfway through in a goofy outfit. And maybe I’m reading too much into things, but even though Pharrell ostensibly is singing as himself when he says, “I can see it the way you like/ I can do anything you need,” it still feels a little gross to see those words accompanied by girls dancing suggestively for the camera when we’re not so far removed from all of the Terry Richardson controversy, especially with Miley featured in the video. For someone who is usually pretty conscious of how he comes across, it seems like a bit of a misstep for Pharrell. Also for a video that starts with the words “Beauty has no expiration date” superimposed on the screen, it sure features a lot of twenty-somethings. Watch the video below.
G I R L is out now via Columbia.