My Morning Jacket recorded a cover of Woody Guthrie’s “This Land Is Your Land” as a part of North Face’s “Your Land” campaign. The folk classic — which MMJ frontman Jim James calls “the most eternal song when it comes to America” — provides a moving soundtrack for the North Face TV spot. James says he fell in love with the song when visiting the Woody Guthrie Archives in Tulsa, Oklahoma. The commercial will be aired on November 9, and run through December. But you can listen to it now.