Watch DJ Shadow Soundtrack A Chevy Ad

While watching college football this weekend I noticed a familiar piano figure soundtracking a car commercial. Indeed, there was DJ Shadow’s “Building Steam With A Grain Of Salt,” the opening salvo from the 1996 classic Endtroducing… DJ Shadow, selling Chevy trucks. Can’t hate on Shadow for getting that GM bailout money, but as someone on Twitter pointed out, it’s at least a little funny to see that song licensed for an ad given that Shadow took a shot at money-grubbing rappers on the same record. Things done changed! Watch the ad below.

Tags: DJ Shadow