Earlier this year, EMA released the great album The Future’s Void, which explored ideas about technology and industrial music and where our privacy ends. She’s already made videos for the early singles “Satellites” and “So Blonde,” but her new clip for “3Jane” is something else: An illustration of the themes of both the album and of a feature film that she’s working on developing. The “3Jane” video, from director Y2K, is basically a William Gibson vision rendered as a music video. Anderson lounges about a retro-futuristic California mansion while a cyborg woman, who looks quite a bit like her, looks on. Everything is kept subtle and ambiguous. Check it out and read a statement from Y2K below.
Somewhere between the prediction of a fully realized human-android and the watchful eye of surveillance technology, lies a conception of the reality we intended to create in “3Jane.” Depicted therein are the dichotomies between the persona of the artist and her branded image, the human and the automata, the watched and the watcher, the real versus the ideal, and the merger of these dualities. Presented is a dream-like narrative scenario that touches on the inevitable union of humanity and technology. The concept for “3Jane” is part of a larger narrative we’re currently developing in a feature film titled Uncanny Valley.
(via Dazed Digital)
The Future’s Void is out now on Matador.