For a while there, Hipster Runoff was a must-read for anyone invested in indie music and the skewering of the culture surrounding it. Even if you thought website ringleader Carles’ methods were a bit over the top (which they often were), he provided alternatingly incisive, insightful, and mostly frustrating takes on the blogosphere and the artists within. But at the end of 2013, the site came to a standstill and stopped updating, the last prescient post asking the question, “Is the scene still alive?” And for the next year, outside of the ongoing Hipster Runoff SiriusXMU show, the website was effectively dead. But it’s been resurrected today with a post about rising alt-group Echosmith and their song “Cool Kids,” which peaked at No. 13 on the Billboard charts a few weeks back. That post also comes along with the news that the site is now up for sale.
As Brooklyn Vegan points out, Hipster Runoff is listed on website auction engine Flippa, and the bid currently stands at $3,500. “Famous niche PR site,” the listing reads. “Well-established site that has gone inactive but still generates traffic.” Carles lists “boredom / other interests” as the reason the website is being sold. Judging by the comments, interested buyers are mostly concerned about the site’s long period of inactivity and whether or not that will effect its ranking in Google search results. Ah, the commercialization of once-hot indie properties is alive and well.
R.I.P. Hipster Runoff. May your new owner treat you well.
UPDATE 2/9/15: Carles confirms that HRO has been sold.