Charli XCX – “Famous” Video (Dir. Eric Wareheim)
Charli XCX’s video for the new wave banger “Famous” is part of the new slew of clips being released today as part of the YouTube Music Awards, and it’s a good one. Directed by Eric Wareheim of Tim & Eric, it features a teeny-boppin’ teenager who discovers that blasting Charli’s track on her various devices keeps monstrous characters from haunting her bedroom — or maybe the devices are what create the monsters in the first place? There’s as much surreal imagery as you’d expect from Wareheim and more than a few ideas about celebrity and technology to untangle, but that’s no problem because I definitely want to watch it again. The song’s great, too, but you already know that if you’ve been blasting Sucker for the past three months. Watch below.
Sucker is out now on Asylum/Atlantic/Neon Gold.