Jay Z is not playing with his big rollout of the streaming service Tidal. After many big stars tweeted their support last night, those same stars have shown up in a new 30-second spot for the service’s big relaunch today. In the ad, we see a collection of luminaries — Jay, Kanye West, Beyoncé, Jack White, Madonna, Daft Punk, Chris Martin, Nicki Minaj — gathering to stare intently at… something. Others, like Arcade Fire and Alicia Keys, seem to be there via Skype. We’ll find out more, certainly, when Jay makes his big announcement at 5PM eastern today. In the meantime, shout out to whoever sat Jason Aldean next to the Daft Punk robots. Watch the ad below.
We’ll find out what the Tidal platform is like soon enough. But in the meantime, this is some goddam good advertising. Nicely done, anonymous Don Draper type.