Silicon is the self-described “pop-aspersion” project of Hawaiian-New Zealander Kody Nielson, the brother of Unknown Mortal Orchestra’s Ruban Nielson. The video for “Burning Sugar” from Silicon’s upcoming Personal Computer caters to the internet’s revitalized idea of retro-futuristic aestheticism. When Nielson sings of sugar burning, we see gold-painted hands holding a spoonful of sugar being burned by a pale pink lighter in front of a eggshell blue background. When he sings of candles burning, we see a gold skull candle burning on a plain pastel pink backdrop. The colors and the lax vibe are all so hip, it’s no wonder Nielson is claiming his own genre. Watch below.
In an email, Nielson explains, “‘Burning Sugar’ is about being reckless and burning out too quickly. It’s about burning a candle at both ends.”