“Can’t Feel My Face” is the Weeknd’s biggest hit ever, narrowly missing #1 for two straight weeks and enjoying the Tom Cruise treatment on Fallon last night. Abel Tesfaye first performed the song at the Apple Music launch event last month, and today he’s used Apple’s Connect service to debut the video, directed by rising genius Grant Singer. It begins as a fairly straightforward performance clip, with Tesfaye strutting his stuff on a nightclub stage in front of a bright blue curtain. Eventually, he catches fire, and an audience-wide dance party erupts along with the flames. It gives new meaning to the word “lit.” Watch below.
The Weeknd’s Beauty Behind The Madness is out 8/28 on XO/Republic.