The Weeknd had a big night last night, giving a fairly dazzling performance at the MTV Video Music Awards and then starring in a new Apple Music ad that appeared during the broadcast. The ad was built around the idea of what Abel Tesfaye does after coming offstage at the awards show, and it all seemed vaguely surreal and hallucinatory. John Travolta appears in the ad as a limo driver, and it’s not entirely clear whether he actually exists or whether he’s just some drug-induced apparition. That’s a pretty weird look for a big commercial! There’s a “to be continued…” tag at the end, so we don’t yet know where the ad’s story will leave. Check it out below.
— Apple Music (@AppleMusic) August 31, 2015