Pity Sex just shared “What Might Soothe You?,” the lead single to their upcoming sophomore album White Hot Moon, last week, and they’re already back with a video for the track. It alternates between the band playing against a black backdrop and shots of all of them participating in occult rituals, all framed in a subtly menacing way. “I was pretty deep into religious symbolism and rituals when this came into the fold,” the video’s director, Joel Rakowksi, told The Fader. “I ended up figuring a pseudo-baptism and indoctrination into the ‘Cult of Pity Sex’ might work.” He certainly does manage to make joining up seem enticing, if not a little dangerous. Check it out below.
White Hot Moon is out in the spring via Run For Cover.