Mass Gothic – “Every Night You’ve Got To Save Me” Video (Stereogum Premiere)

Mass Gothic, the group led by Hooray For Earth’s Noel Heroux and featuring Zambri/Solvey’s Jessica Zambri, will release their self-titled debut album on Sub Pop next month, and we’ve already heard the darkly melodic lead single “Nice Night.” That’s followed today by “Every Night You’ve Got To Save Me,” a jaunty pop track with shades of Dexy’s Midnight Runners, the New Pornographers, and the Shins. The song is incredibly winsome on its own, and the effect is only amplified by director Addison Post’s video, which features Heroux and Zambri chilling in NYC locales ranging from bar to sidewalk to bathtub. The tub scenes in particular strike me as instantly iconic; see for yourself below.

Mass Gothic is out 2/5 on Sub Pop. Pre-order it at the Sub Pop Mega Mart, Amazon, iTunes, or Google Play.