Today was a big day for Bon Iver. They’re about to release their new album 22, A Million, and tonight, just a few days before their non-profit collaborative performance in Berlin, Justin Vernon and co. played a secret show at the city’s Michelberger Hotel.
Based on this mysterious Instagram, fans also flocked to the intersection of S Farwell and Eau Claire St in Vernon’s Eau Claire, WI hometown today, where they were handed a commemorative newspaper filled with album-related art. Many of those same fans also headed to the Joynt, a dive bar in town where Justin Vernon’s parents first met decades ago, to hear the album on the jukebox. See some photos of the giveaway below via Reddit.
More giveaways in other cities are being announced now on Bon Iver’s Instagram. Here’s a list of confirmed cities that will be graced by the newspaper:
If Reddit is to be believed, some record stores may also be selling 22, A Million early.
UPDATE: Some more info…
Quite the scene at the cryptic @boniver gathering in Eau Claire. It's a public listening party that came with 500 copies of a one-time printed album art newspaper that flew off the rack at 6:30. It's the first such gathering happening in the world, as it will happen at the 10 other Bon Iver mural sites around the world starting tomorrow, all in advance of Friday's release of the record (which you can come get and win stuff at @localstore_eauclaire !) Crazy evening in downtown Eau Claire, complete with police barricades.#boniver #captureec #eauclairewi #wisconsin #eauclaire #22amillion
3 papers per person please. When the music stops, flip the tape. Be kind, be safe, be peaceful.
— Bon Iver (@boniver) September 29, 2016