Thanks for killing the headphone jack, Apple. Now we can look forward to a whole new wave of musicians and celebrities slanging bluetooth/wireless earphones — like these stethoscope-looking joints from Will.i.am, Kendall Jenner, and Naomi Campbell.
They’re called BUTTONS, and they’re the latest in Will.i.am’s wearable tech entrepreneurship venture i.am+. The in-ear headphones are being marketed as fashion accessory meets technology, hence Jenner and Campbell’s involvement. Each earbud is attached to a quarter-sized circular embellishment resembling the chestpiece of a stethoscope, which protrudes from the ear. The circular pieces are also magnetized so they connect around your neck when not in use. And Will.i.am claims the battery life of six to eight hours is better than any wireless Apple/Beats product. The Black Eyed Pea has had an equity stake in Beats since 2014. Here’s what he had to say about the motivation behind the product: “If you care about glasses and you buy glasses to go with your wallet and your wallet to go with your watch, your headphones should be the same.”
You’d think Dr. Dre’s products would be the ones to look like a stethoscope and Will.i.am’s earbuds would be more futuristic looking instead, but apparently nothing needs to make sense when you slang headphones? Check out more pics and details below.
BUTTONS are priced at $229.95 and pair with the iPhone, iPad, Apple Watch, and Android devices.