Glitter, snacks, and rock ‘n’ roll: the hallmarks of Diet Cig’s video for recent single “Tummy Ache.” The clip stars a cast of young female musicians who are just trying to get to the gig, albeit with some fun detours along the way. In real life, the girls are members of the Willie Mae Rock Camp for Girls and Girls Rock Philly, two non-profit music and mentoring organizations that aim to empower young women. The program has participants form bands, learn instruments and create songs all in a matter of a few weeks, and the music video for “Tummy Ache” encapsulates that on a larger scale, showing the girls as they ride around in a van and prep for their upcoming show.
Pitstops for junk food and impromptu dance parties while crafting add a lighthearted element to a song that otherwise deals with a heavier theme of being a woman in a male dominated scene and the necessity of inclusion. The song begins with contrasting sounds and images: Vocalist and guitarist Alex Luciano sings, “Starting to get real sick of trying to find my voice/ Surrounded by all boys,” as we watch the girls blissfully go about their day. In a way, the music video acts as a look into a more equal reality while the song serves to highlight these ongoing issues.
When the girls finally get to the show, they proudly hang up the fruits of their felt and hot glue labor: signs and pennants showing support for Planned Parenthood, immigrants and Black Lives Matter, among others, and then launch into a set full of crowdsurfing and all. If you’ve got a keen eye you’ll also catch a quick cameo by PWR BTTM’s Ben Hopkins and Liv Bruce in the video’s final scenes. Cooler yet, the band is having Girls Rock camp bands open several of their upcoming tour dates to raise money for their organizations. Those dates are italicized in the list below, where you can also watch the video.
02/22 San Francisco, CA @ Brick and Mortar Music Hall
03/14-03/19 Austin, TX @ SXSW
04/05 New Haven, CT @ Bar
04/06 Philadelphia, PA @ Boot & Saddle
04/07 Brooklyn, NY @ Baby’s All Right
04/08 Boston, MA @ Brighton Music Hall
04/10 Montreal, QC @ Bar Le Ritz P.D.B.
04/11 Toronto, ON @ Drake Hotel
04/12 Rochester, NY @ Bug Jar
04/13 Washington, DC @ R&R w/ DC GR!ASP (Girls Rock! DC After School Program)
04/14 Richmond, VA @ Gallery 5 w/ Waiting for Silence (raising money for Girls Rock! RVA)
04/15 Carrboro, NC @ Cat’s Cradle w/ Fish Dad (Girls Rock NC)
04/18 Orlando, FL @ Will’s Pub
04/19 Tampa, FL @ New World Brewery
04/20 Tallahassee, FL @ Club Downunder
04/21 Atlanta, GA @ Masquerade w/ Dadgoth (Girls Rock Camp ATL)
04/22 Charolette, NC @ Snug Harbor
04/26 Eugene, OR @ Boreal
04/28 Seattle, WA @ Barboza
04/29 Portland, OR @ Mississippi Studios
05/01 Reno, NV @ Holland Project
05/04 Los Angeles, CA @ The Echo
05/05 Anaheim, CA @ Chain Reaction
05/06 San Diego, CA @ Che Café
05/08 Santa Cruz, CA @ The Catalyst Atrium
Swear I’m Good At This is out 4/7 via Frenchkiss Records. Pre-order it here.