I haven’t been able to stop listening to Saintseneca’s new song “Book Of The Dead On Sale” since it came out a couple of weeks ago, and today it gets a new video to go along with it. It was co-directed by Jon Washington and the band’s own Zac Little, and it’s a whimsical storybook romp shot through a 360-degree lens that follows Little as he stomps around fields like a giant and throws up a list of numbers. Here’s Little’s explanation:

Imagine seeing in all directions all at once – 360 degree vision. ‘Tis strange how more information can leave you feeling more confused. The video for Book Of The Dead On Sale is a visual metaphor. We use footage captured in 360 degrees and display it flattened in one circular field of view.

The visual reminds me of R. Crumb’s psychedelic cartoons. We riff off of that idea, aiming to create a cartoonish dreamscape. The loose story is told from the point of view of an apple – being eaten, then absorbed. The apple becomes the eater. The eater becomes the apple.

360 cameras, like other new technologies, create new possibilities. Perhaps they allow us to see in new ways? We see more at once than was ever before possible. And yet, we find ourselves all the more disoriented by the new surreal world we create.

Watch below.

Tour Dates (w/ Tigers Jaw):
05/30 Austin, TX @ The Mohawk
05/31 Dallas, TX @ Gas Monkey
06/02 Mesa, AZ @ The Nile
06/03 Pomona, CA @ The Glass House
06/04 Los Angeles, CA @ The Regent
06/06 San Francisco, CA @ Slim’s
06/07 Sacramento, CA @ Goldfield Trading Post
06/09 Portland, OR @ Hawthorne Theatre
06/10 Seattle, WA @ El Corazon
06/11 Boise, ID @ Pollo Rey
06/12 Salt Lake City, UT @ The Complex
06/13 Denver, CO @ Marquis Theatre
06/14 Kansas City, MO @ The RecordBar
06/15 Chicago, IL @ Metro
06/16 Minneapolis, MN @ Caboose
06/17 Detroit, MI @ El Club
06/18 Toronto, ON @ Velvet Underground
06/20 Cleveland, OH @ Grog Shop
06/21 Pittsburgh, PA @ Rex Theater
06/22 New York, NY @ Webster Hall
06/23 Philadelphia, PA @ Union Transfer

“Book Of The Dead On Sale” is out now via Anti-.