“Creature Comfort” is a single off of Arcade Fire’s forthcoming album Everything Now. The band released a video for the song last week, and today they debuted an alternate version of it. This version of the video is made to look like an advertisement, with pop-ups surfacing over the course of the song that shout out random factoids. This is technically the third video associated with this particular song; all part of that “infinite content” hustle, I guess! Watch below.

Everything Now is out 7/28 on Columbia.