Father John Misty – “God’s Favorite Customer” Video

Earlier this month, Josh Tillman released his fourth LP under the Father John Misty moniker — the stunning, weathered, and deeply personal God’s Favorite Customer, one of the best albums of the year so far. Along the way, he shared a handful of advance singles and a couple of accompanying videos. First, there was the unnerving, surrealist hotel narrative of the “Mr. Tillman” clip, in which our hero FJM finds himself trapped in a sort of tightening downward spiral. That was followed by the surprisingly affecting claymation video that accompanied “Please Don’t Die,” in which an animated Tillman went from dead-end drunken hotel seclusion, to traveling the River Styx, to being rescued just before falling into a grave.

Today, Tillman’s back with another new video, this time for God’s Favorite Customer’s title track. Out of anything on the album, this might just be the best song — it’s a crucial moment in the collection’s narrative arc, a weary plea for some kind of redemption on the horizon. A dusty, plaintive composition, it also featured Tillman’s voice against the purer sound of his labelmate, Weyes Blood’s Natalie Mering. It’s a stunning track, and ranked amongst our favorites the week of God’s Favorite Customer’s release.

The new video was directed by Tillman’s wife Emma, and just as the song itself is a vulnerable account of Tillman’s period of self-imposed exile in a NYC hotel, Emma’s treatment plays it a lot straighter than the visuals for either “Mr. Tillman” or “Please Don’t Die.” This time, the camera lingers on a forlorn Tillman as he aimlessly wanders Manhattan’s East Village. It’s a pretty direct depiction of the song’s story itself, down to the fact that it opens near the intersection of 7th & A, referenced by Tillman in the first verse. Father John Misty has had a lot of conceptual winks in his videos through the years, so there’s something pretty impactful about such a simple, meditative clip to back up one of his most wounded compositions. Check it out below.

God’s Favorite Customer is out now via Sub Pop/Bella Union.