Grimes Stars In New Adidas Campaign

Back in 2016, Grimes appeared in dreamy commercials and editorials as the face of British designer Stella McCartney’s POP perfume. Now, she returns in the fall Adidas by Stella McCartney campaign. The forthcoming collection is centered around sustainability with eco-friendly fabrics.

In a statement, McCartney says that Grimes is “the perfect embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”

Grimes shared the news today on her Instagram with a truly insane caption, wherein she talks about sword-training, “astro-gliding” into other dimensions via her deprivation tank, and 20-minute screaming sessions. Check it out, along with pictures from the campaign, below.

 

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ADIDAS: Tell us about ur training regiment ? GRIMES: My training is a 360 approach. I first maintain a healthy cellular routine where I maximize the function of my mitochondria with supplements such as NAD+, Acetyl L-Carnitine, Magnesium, etc. This helps promote ATP and it’s incredibly visceral. From that point I spend 2-4 hours in my deprivation tank, this allows me to “astro-glide” to other dimensions – past, present, and future. In the afternoons I do a 1-2 hour sword fighting session with my trainer, James Lew, we go over the fundamentals that work the obliques, core stabilizes, and triceps as well as a few tricks. To wind down from this I spend 30-45 minutes on an inclined hike at roughly 4-4.5 miles per hour, arguably the most efficient workout. I then spend 45 minutes stretching before heading into the studio where my mind and body are functioning at peak level, with a neuroplastic goal between 57.5 and 71.5 AphC’s (which is my preferred range for my blood type). I’ve outfitted my studio with the highest grade of red light. It is pretty much 1000 sqf IR Sauna. Hana then comes over and we do a screaming session for 20-25 minutes while I slow boil the honey tea that maximizes vocal proficiency. I have also eliminated all blue light from my vision through an experimental surgery that removes the top film of my eyeball and replaces it with an orange ultra-flex polymer that my friend and I made in the lab this past winter as a means to cure seasonal depression. I go to bed with a humidifier on. #asmc #adidasparley #createdwithadidas #gentrifymordor

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CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
CREDIT: Adidas by Stella McCartney
Tags: Adidas, Grimes