Sonic Youth Partner For Premium Running Apparel Collection Modeled By Walter Schreifels

Sonic Youth Partner For Premium Running Apparel Collection Modeled By Walter Schreifels

Sonic Youth served as the inspiration for a new line of running wear from the company Satisfy, as Women’s Wear Daily reports. The collection includes singlets, t-shirts, caps, shorts, socks, and more, all adorned with the band’s logo and iconography. The brand’s merchandise page for the collection also contains some band memorabilia that’s up for grabs, including back issues of NME and Melody Maker and old ticket stubs and press shots. Walter Schreifels, of Gorilla Biscuits and more recently Quicksand, is the model for the Sonic Youth x Satisfy line.

Satisfy founder Brice Partouche had this to say about Sonic Youth and his brand in a statement (via Pitchfork):

In the late ’80s-early ’90s, I was deeply into skateboarding and punk rock. One day, one of my friends in middle school gave me Daydream Nation on tape cassette. I was 12 years old. I was fascinated by the melodies of their dissonant and strangely tuned guitars. It was punk, it was melodic, it was arty and it was different from everything else I’d ever heard at that point.

Sonic Youth is the seminal and most important indie-rock band in music history. They redefined my creative freedom, inspiring me to think outside the box and bring a D.I.Y. ethos into my work. To this day, that defining moment of hearing their music for the first time is still what motivates me to alter the perception of running through a kaleidoscope of innovative product design, a romantic take on performance, and a strong community of like-minded individuals.

In other new Sonic Youth news, Thurston Moore’s memoir Sonic Life is due out in 2023, as The Bookseller reports. Here’s the official synopsis:

From his infatuation and engagement with the 1970s punk and ‘no wave’ scenes in New York City, to the 1981 formation of his legendary rock group, to 30 years of relentless recording, touring, and musical experimentation, birthing the Nirvana-era of alternative rock, and beyond, it is all told via the personal prism of the author’s intensive archives and research.

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