What Is Platinum Weird?

Props to Eurythmic Dave Stewart for putting so much goddamn effort into launching his latest band Platinum Weird. The press release is a fictitious story about the group’s origin:

In 1974, Dave Stewart formed a band called Platinum Weird in North London with his female songwriting partner, muse and soul mate, Erin Grace. The pair originally met a few months earlier and formed a creative and spiritual bond. Their debut gig was at Mick Jagger’s birthday party where they quickly enjoyed a cult-like status performing at intimate gigs in London’s rock club circuit. Elton John’s Rocket label signed the band, putting down an advance to send them into studio and lay down tracks.

Erin’s behavior during the making of the album was unpredictable and eccentric. Prone to mood swings and emotional insecurity, she would often disappear for days, and then reappear as if nothing was unusual with a smile and couple of new songs. Perhaps because of her unconventional persona, men desired her and women emulated her. “She was wispy and elusive,” Fleetwood Mac’s Stevie Nicks, once said. “I wasn’t quite sure what she was about, but I kind of copied her look.”

With artwork finalized and a release date penciled in, Erin vanished again, leaving Dave nothing but a demo of a song called “Will You Be Around” and a closet of metal hangers where she used to keep her clothes. As suddenly as she had appeared in Daves life, she was gone. “In a strange way,” reflects Mick Jagger, “I think Dave was the least surprised by what happened. Knowing her nature, I think he found it kind of appropriate.”

The highly anticipated eponymous album of Platinum Weird was never released and its name disappeared from public consciousness as quickly as the elusive songstress herself. Dave went into a deep depression, a period he later referred to as his lost years.

The Platinum Weird being unleashed on us this summer is Dave and singer Kara DioGuardi, who has written songs for Kelly Clarkson, Lindsay Lohan, and Paris Hilton. So that’s why the starlets agreed to cameo in a painfully authentic looking rockumentary premiering on VH1 7/5. Watch a clip at YouTube. Sir Mick, Sir Elton, and Sir Bob appear as well. What a cast! This is totally gonna improve my Six Degrees Of Kevin Bacon game.

Platinum Weird’s self-titled debut is out 8/22 on Interscope. But of course you can listen to two songs on MySpace. Or one of the dozen fake fansites created for the project.

Watch the old-school music video for “Will You Be Around” here. R.I.Y.L. Stevie Nicks. We assume a modern day treatment’s on the way ’cause here are some storyboards. Unless, of course, that’s a hoax too.