New Jay-Z (Featuring Santogold) Video – “Brooklyn (Go Hard)”

That Jay-Z/Santogold/Kanye West BK fight song from the Notorious OST now has itself a video dedicated to Brooklyn, to the letter. Director Evan Roth uses typographic illustration, spelling out “Brooklyn” in cascading typeface, the component parts meshing and building full form images of Jigga and Biggie. Cool technique — true to what each rapper came from (letters and fleeting pieces of their borough) — which Roth says he’s been waiting to give to a Hov video for five years. If you like it, you can have the source code, too. Evan had this to say (via TDS):

Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at And while I’m happy to be able to help the cause I’m also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova … I’m pretty sure that this is the first rap video to end with a download source code link.

Grab the source code here.