tUnE-yArDs Provides “Fiya” For BlackBerry Torch

Tune-Yards "Fiya" In BlackBerry Torch Advertisement

tUnE-yArDs Provides “Fiya” For BlackBerry Torch

Tune-Yards "Fiya" In BlackBerry Torch Advertisement

One of BTW tUnE-yArDs’ triumphant BiRd-BrAiNs songs “Fiya” creates a loping vocal crescendo in this spot for the BlackBerry Torch. Big question: Are we supposed to think DJ Cassidy, the dude with the silly signature hat and monogrammed pillow, chose her as his soundtrack? Or are we listening to the bike messenger’s playlist?

You’ll hear more Merrill in her recent Jamie Lidell remix.

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