This is news-y not only ’cause it’s yet another posthumous appropriation of Kurt’s likeness for corporate ends, but also ’cause Courtney had nothing to do with it. Shocking, yes. Reader Joe delivers the news about Doc Martens UK campaign to promote the durability and rocker appeal of their boots (see they even survive transubstantiation!). Here’s what a Doc Martens writer had to say (via Ultimate Guitar):
We wanted to communicate that Dr. Martens boots are ?made to last,? and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots? durability perfectly. And, as images, they feel very iconic.
Yes, images plural. Also in the mix are heavenly images of Joey Ramone, Sid Vicious, and Joe Strummer. Take the jump for the snaps.
UPDATE: We’ve added the “DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES” press release too.
UPDATE 2: And Joey Ramone’s brother’s response.
Americans don’t have to worry about these shots making billboards and subway stations anytime soon; according to The Daily Swarm, “the images have been cleared for use in the U.K. only, in an arrangement with Corbis, supplier of the original photographs.” Though an exclusive advertorial deal with 27 Heaven would have been capitalistic synergy at its finest.
NEWS RELEASE – FOR IMMEDIATE DISTRIBUTION
DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES
Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.
Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.
As a consequence, Dr Martens has terminated its relationship with the responsible agency.
Mickey Leigh, brother of the late Joey Ramone, has issued the following statement concerning the seeming endorsement of Doc Martens:
“Obviously, we are in the same position as Courtney Love, as well as the Estates of the others depicted (in the ad). We were never consulted about this ad. We were never asked for permission to use Joey’s image, or paid for the use of it. As Executor of my brother’s estate I never would have approved this ad as Joey never wore these shoes. And, not that my brother was terribly religious, but the fact that he was Jewish, and this ad is not exactly Kosher, makes it that much more inappropriate, inconsiderate and contemptible.
“Though we were about to formulate a statement to the above effect, Courtney certainly has a louder, more influential voice, and I am thrilled that she got through to the them.”