It was the fifth single from Funeral, but it’s probably the most covered, maybe even the most beloved Arcade Fire song. And it’s been used to soundtrack the film trailer to Where The Wild Things Are, Premiere League soccer, and the Super Bowl. Now “Wake Up” has been ripped off for a Microsoft commercial:
(Thanks for the tip, Mark)
Compare it to the original:
But hey, that’s cool! When Arcade Fire licensed “Wake Up” to the Super Bowl, they donated 100% of the profits to Partners In Health to provide medical and supplies to people in Haiti. Maybe they would have done the same thing this time if the agency behind this ad didn’t just hire someone to do a soulless version of “Wake Up” instead. What do you think? Does Microsoft have the money to license the original?