You've likely been prematurely evaluating Evil Urges for weeks now, but give credit to MMJ for exploring another mode of experimentation with pre-release album hyping: the internet jukebox preview system. Wired's got a piece detailing how MMJ are helping open this bold new frontier in peddling wares to a captive and wasted audience.
Essentially, anywhere you see an internet-connected jukebox, you'll be able to hear My Morning Jacket's music in advance of its official release.
"When a fan favorite such as My Morning Jacket partners with us before their record is for sale, they reach people in a place where music is one of the most important parts of the experience," said Lisa Tiver, Ecast's senior vice president of business affairs.
Sweet. Next challenge for the music industry: making people remember what they enjoyed listening to while getting wasted in bars. Also, while we don't approve of drinking and driving in reality or in blogging ... I'd be remiss if I didn't mention that Jim James brought his omnichord to London for a Black Cab Session and cruised around while singing "Touch Me I'm Going To Scream Pt. 2." Ahh, now the tortured post title sorta makes sense. Watch it here.
Evil Urges is out 6/10 via ATO. Stream the whole thing at MMJspace. Or at your local internet jukebox equipped watering hole.
