A wonderfully entertaining Twitter and Vine meme recently developed in Britain whereby people started inserting the word “Parklife!” after wordy political rants by Russell Brand, a reference to the colorful cockney rambling in Blur’s “Parklife.” It was fucking hilarious, and I loved it very much. Alas, that meme is ruined now; Brand himself killed the meme by making his own “Parklife” parody video to acknowledge and subvert it. Watch Brand’s version below and mourn — if not for the societal ills Brand outlines here, then for our collective loss of joy.