The iconic Swedish tough-chick sing-rapper Neneh Cherry made a grand return earlier this year with her Four Tet-produced album Blank Project, and she’s already made videos for its songs “Everything” and the Robyn collab “Out Of The Black.” “Spit Three Times” is a sort of slow-burning depression anthem from the album, and its new video, directed by Bafic, is a more stripped-back affair, showing Cherry surrounded by strings of roses or singing to herself in the back of a car. It works, mostly because Cherry has a rare level of presence. Check out the video and some words from Cherry below.
Bafic picked up on the intimate nature of my lyrics in this song. When I wrote it, I had been through a terrible trauma in my life (my mother passed away suddenly, which literally broke my heart and took me down down down into a huge black hole of despair). I am being very specific when I talk about the “black dog,” which was Winston Churchill’s name for his dark depressions. I am a fighter and I fought back from the edge of hell. Bafic captures this fight with his imagery, especially the flowers and the long motorway (freeway) underpass shots. I am very proud of this simple yet effective little short film. It means a heck of a lot to me personally.
Blank Project is out now on Smalltown Supersound.