Coachella Clothing Line Coming To H&M

Coachella is more than just a festival now — in the past few years, it’s become a lifestyle. As evidenced by the innumerable fashion recaps that pop up after the fest every year, it’s clear that some people are interested in cultivating some kind of Coachella aesthetic that’s friendly to the festival’s desert climate. (Remember the Coachella diet?) This year, H&M is capitalizing on that. They’ve teamed up with the festival for a new clothing line called the H&M Loves Coachella collection. After serving as a sponsor of the fest for the past six years, they’ve finally made the step to design clothing based around it. Women’s Wear Daily reports that there will be lace tops, rompers, graphic tees, crop tops, and wide-leg pants for women, while the men will be able to pick up some graphic t-shirts and shorts. The clothing company will also be giving away a few all-inclusive trips to the festival. The collection will start selling in their stores worldwide by the end of March, which gives dedicated #Coachella fans just enough time to run out to their local mall and pick up some choice items. That’s one of the pieces in the promotional photo above. Watch the retailer’s “street style” video from last year’s fest below.

Tags: Coachella