You can add Apple Music to the long list of things that simply do not impress Oasis frontman Noel Gallagher. Of course, that lengthy inventory already includes Tidal — Gallagher effectively dubbed the investors nothing more than Jay Z’s minions — but Apple Music gets an even harsher assessment.
Speaking to Varvet International podcast, as noted by NME, Gallagher compared Beats 1 and Apple Music to the dystopian classic novel 1984:
Apple Music, world radio, is that some sort of George Orwell shit going on? How can you be so arrogant that you can say “We now fucking own world radio.” It came up on my phone, it’s there. What would I listen to? It’s not playing the Kinks. Unless there’s a fucking section that says “Noel Gallagher’s music collection” then I won’t be listening to it.
[Ed note: both Noel Gallagher and The Kinks are widely accessible on Apple Music. You can even build radio stations based solely off live versions of “Don’t Look Back In Anger” and “Wonderwall.”]
Furthermore, Gallagher doesn’t like the idea of someone else selecting music for him to hear:
I don’t know the idea, what is it exactly? You pay 10 pound a month and then think “Mmm, I’m in a jazz mood today” and then you’re not listening to yours, you’re letting someone else make the decision and I don’t know.
And he certainly finds nothing useful about Apple Music’s Connect feature, either:
Who gives a fuck what the artist is doing? My love for the Smiths never suffered because I didn’t know what they were doing. They were either on tour, disappeared and then put an album out and we all said “Wow, fucking hell an album’s coming out, what’s it called? Nobody knows.” Who cares what fucking Thom Yorke is up to? Seriously, who gives a shit? I’d find it creepy if everyone wanted to know what I was up to.
Despite his fears about world radio, Gallagher does concede that the streaming era is here to stay, though he’s sad about it:
If you tell me now that the record buying era is over that makes me sad, that the culture of buying and believing in a record is over. That era is over and the belief is that music is for hire and for rent, the money that you pay lets you access everybody’s music but own none of it. I think that’s a sad day. I understand that it’s the future, but it’s a sad day.
Drake seems to be in a responsive mood lately; maybe he’ll address Gallagher’s concerns in his next diss track.