Last week, Kelela released “LMK,” the first single from her long-anticipated debut album, Take Me Apart, and today she’s shared a video to accompany it. The video was directed by Björk collaborator Andrew Thomas Huang and takes place in a shadowy club, though usually in the hallways and side pockets of it rather than the main dance floor. Here’s what Huang said about the video in a press release:
We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be. The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video. The message of this video is empowerment: it’s for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It’s a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela – she’s making herself vulnerable and kicking down doors in the process.
Take Me Apart is out 10/6 via Warp.