The Ophelias – “General Electric”

The Ophelias are a self-described “all-girl art-rock” quartet out of Cincinnati. Their upcoming album, Almost, was produced by WHY?’s Yoni Wolf, and we shared its opening track “Fog” last month. They’ve got another charming track out in the world now.

“General Electric” is a moody indie-pop tune that tempers its subtle groove with a gentle warmth. Its rolling drumbeat and guitar riff are often backed by washes of pretty droning keyboard, and seemingly every instrument gets a little spotlight moment. The convergence of playfulness and melancholy at work here strikes me as a modern spin on mid-aughts blog-rock á la Architecture In Helsinki.

The song is about romantic infatuation. Sometimes that’s communicated in plainspoken ways: “I wanna be what you fantasize.” Other times it’s a little more abstract: “Control me like a puppet/ Call me on my cell phone/ I’m General Electric/ You’re a casanova.” The longing in the vocal, though, is plenty clear. Hear it below.

Almost is out 7/13 on Joyful Noise.

Tags: The Ophelias