NOIA – “didn’t know” (Feat. Ela Minus)

Lola Blanc

NOIA – “didn’t know” (Feat. Ela Minus)

Lola Blanc

Next month, Gisela Fulla-Silvestre, the singer and producer who records as NOIA, will release her full-length debut gisela. We’ve already posted the album’s first single, the Buscabulla collab “eclipse de amor.” Today, NOIA has followed that one by teaming with Ela Minus, the Colombian dance-popper who released the great EP with DJ Python last year, on a new single called “didn’t know.”

On “didn’t know,” NOIA and Ela Minus sing in both English and Spanish over a slinky synth-beat that never sits still. It’s a haunted, evocative synthpop jam that still really moves. Lola Blanc directed the track’s very stylish video. In a press release, NOIA says:

“didn’t know” is an ode to my friends in nyc. an ode to all the bad dating we’ve done in this city and how we’ve survived through staying together and laughing together. it’s also an ode to the nightlife of this city. I borrowed a couple of dialogue lines from Mad Men for the lyrics: this song is playfully centered around the idea of singing to the ultimate fuckboy, don draper. I have collected so many whatsapp audio messages (or whatsapp podcasts lol) from my friends sharing their late night experiences, so I wanted to bring those bits and pieces of dialogue into the song, that’s why there’s that sound design club bathroom moment in the song and that’s why you can hear them discovering the magic of autotune towards the end of the song.

I had to invite Ela Minus to sing this song as a duet: she is one of my good friends with whom I’ve shared these experiences with, endless dinners in Brooklyn laughing away our love adventures. but also, when i started this beat (with a drum machine and not in the box as I usually make beats) I realized I was getting inspired by her amazing beat making style. so I sent the track to her during the pandemic and she recorded her beautiful airy vocals in it, half in English, half in Spanish.

Musically this is my Prince song, it’s definitely a hot pink song. I wanted the voices to feel like a wall of airy rhythmic sexy vibes. but then the beat and the bass to feel chaotic and industrial.

Check it out below.

gisela is out 3/31 via Cascine. Pre-order it here.

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