A lot of musicians have collaborated with Erewhon for signature smoothies, like Kacey Musgraves, Travis Scott, and Kali Uchis. Now, the Smashing Pumpkins are joining forces with the grocery store to launch the "OG Goth" smoothie to celebrate the spooky season and 30 years of Mellon Collie And The Infinite Sadness.
The beverage cleverly costs $19.79. Here are the ingredients: MALK Organic Almond Milk, GT’s Alive Cola, Cocoyo Cacao, Eidon Ionic Minerals Liquid Electrolytes, organic coconut water, Erewhon Chocolate Ganache, organic black sesame butter, organic peanut butter, organic banana, organic avocado, organic dates, organic chia, organic maple, organic blue spirulina, organic chlorella, organic cacao powder, organic lucuma, organic beet juice, and organic lion’s mane. It's available at at all Erewhon locations through Nov. 8.
The band will donate a portion of proceeds to the Concussion Legacy Foundation, a nonprofit dedicated to supporting athletes, veterans, and others affected by concussions and chronic traumatic encephalopathy (CTE). Billy Corgan serves on the organization’s national advisory board.
The Smashing Pumpkins are also celebrating the Mellon Collie And The Infinite Sadness anniversary with a reissue. They recently canceled their first-ever India shows last-minute; sadly there are no Erewhons in India for those recently disappointed would-be concertgoers.
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