Travis Scott is the latest contemporary musician to get college course curriculum in his honor. The Creative Enterprise - Learning From Cactus Jack is a new class at the University Of Southern California's Annenberg School For Communication And Journalism, and it sounds like it'll take a broad look at how the rapper/producer/business mogul built recognition through his Cactus Jack imprint and other ventures (of which there are many).
Here are the details via USC Annenberg's Instagram (under which Scott himself commented a bunch of fire emojis):
A one-of-a-kind course with unprecedented access to the creative ecosystem built around artist Travis Scott, taught by award-winning and Grammy-nominated scholar Josh Kun.
Students will step inside a real-time creative enterprise — exploring how ideas move from concept to global impact across music, fashion, media and beyond. From record-breaking tours to category-shifting collaborations, the course unpacks the systems, strategy and decision-making behind one of the most influential cultural platforms today.
Through weekly conversations with leaders across the extended Cactus Jack network, students gain direct insight into how creative work is built, scaled and sustained at the highest level.
Last spring Yale had a class all about Beyoncé; prior to that, we've seen Stanford host a class about Taylor Swift, and a professor at Georgia Regents University once built an English course around Kendrick Lamar's good kid, m.A.A.d. city. See USC's official announcement post below.
