We hate when labels send us shit via Airborne Express. It means we have to get up off the "couch" and put on "clothes." This morning, however, after a too-early knock at Stereogum HQ, we opened the door to find a manilla envelope on the floor. No delivery man.
What was the mysterious package that had to get to us asap? The new album from Mark Carson!
Prohibiting promo leaking by not only watermarking the CD, but giving the band a fake name!
Or maybe Warner just doesn't want us to listen to it? If that's the case, they've succeeded: the protected disc doesn't play in our computer, and we sure as hell aren't going to "stand up" and "dust off" the stereo.
Mark Carson's The Black Parade hits stores on Tuesday. David Fricke found a CD player and seems to like it.
In lieu of MP3, check out (again) MCR's latest video, while we try to dig up the Che-Tsi album Roc-A-Fella Records messengered us last week.
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UPDATE: According to reader Paul, this has been done with Sigur Ros. Andy writes in to share another example, and theory:
Also, re: today?s Mark Carson item- I remember Blue Note doing the same fake name thing with Norah Jones? Feel Like Home. The thought behind it is this: it?s not journalists that leak albums online, it?s unpaid interns who swipe the records off editors and writer?s desks. This way, the new My Chemical Romance disc isn?t laying around the office, the new Mark Carson is. And what intern is gonna steal the Mark Cason record?
Makes sense! Fuckin' interns. If you've got more examples of artists' promo monikers shout out in the comments.
