Just look to Mich Mathews, SVP of MS Marketing in last week’s Ad Age:
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The same week Microsoft placed its choice account into review, Ms. Mathews raised eyebrows in the ad world with remarks made during a panel at the Consumer Electronics Show in Las Vegas. Speaking about the cost and time effectiveness of first-to-market campaigns like its ad on a Vanity Fair iPad app during last summer’s World Cup, Ms. Mathews expressed concern over the long process through which it took her and her agency partners to execute.
“After that I looked at it and thought, ‘Wow, it might be more powerful and cost-effective if we hire one guy to do this in India, and we would’ve just cranked that out,” Ms. Mathews said. “‘Should I be handling that in-house, or am I looking to completely change the structure of my service partners so we can be agile and do these things together?’”
Just look to Mich Mathews, SVP of MS Marketing in last week’s Ad Age:
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The same week Microsoft placed its choice account into review, Ms. Mathews raised eyebrows in the ad world with remarks made during a panel at the Consumer Electronics Show in Las Vegas. Speaking about the cost and time effectiveness of first-to-market campaigns like its ad on a Vanity Fair iPad app during last summer’s World Cup, Ms. Mathews expressed concern over the long process through which it took her and her agency partners to execute.
“After that I looked at it and thought, ‘Wow, it might be more powerful and cost-effective if we hire one guy to do this in India, and we would’ve just cranked that out,” Ms. Mathews said. “‘Should I be handling that in-house, or am I looking to completely change the structure of my service partners so we can be agile and do these things together?’”