makeitpop

Comments from makeitpop

Super weird that Big Sean gets a pass for a song where he calls an ex a "little dumb ass bitch" 20x and then releases a B&W video where he cries tender music video tears over a casket. Music crit is in a strange place right now.
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June 19, 2015 on Big Sean – “One Man Can Change The World” Video
All our best rappers right now are so scared of accidentally making a catchy song.
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April 8, 2015 on A$AP Rocky – “M’s”
Ready for the "album is actually kinda boring" honesty backlash to start.
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April 6, 2015 on Watch Kendrick Lamar’s New Reebok Commercial
gumshoe, a "topic for lecture halls or independent art spaces" is precisely what you're making this debate because you're ignoring the important practical question of HOW DO MUSICIANS MAKE A LIVING? We can talk forever about what an artist should hypothetically do or not do, but in the meantime real bills need to get paid. Challenging the status quo is great, but the argument isn't over what the most ideal imagined solution could be, it's about the best possible solution that actually exists. If Stereogum's content was something that readers were willing to pay for, there wouldn't be banner ads for Nike below this reply box. If Dev's music was something a large base of listeners was willing to pay for, he probably wouldn't be making gap commercials. So what's an alternative to corporate sponsorship? I'm sure if there was a more ideal model, we'd see content creators ('gum writers and musicians alike) embracing it. I think there's a major disconnect between the imagined reality of those who cry "sell out" and the actual reality of being a working indie musician. If you aren't familiar with it, I'd recommend reading this article: http://www.slate.com/blogs/browbeat/2012/10/02/grizzly_bear_aren_t_rich_new_york_magazine_story_reveals_how_even_indie_darlings_can_t_afford_to_live_like_rock_stars_.html
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November 9, 2014 on Watch Dev Hynes’ Gap Commercial & “Play Your Stripes” In The Interactive Game
I don't think it's possible for a working musician to view their music as purely "personal" or purely a "commodity". They have to see it as both, because it's their living. Unless they're fine with only pursuing it as a hobby or they have a trust fund, they'll always have to find creative ways to fund their music. Dev writes for major labels, partners with clothing lines, licenses his music to MTV melodramas, and plays at festivals that are put on and sponsored by huge corporations. And that's totally normal in 2014. 20 years ago a band could have lived off of royalty checks and advances from labels, but these days they have to get creative about where their rent comes from. "Personal" music like Cupid Deluxe doesn't tend to fund itself (I doubt the album has even recouped it's recording and marketing costs), so a musician like Dev has two realistic career options- start making music that's mainstream and radio-friendly, or fund your personal vision via methods like this. If you have a third option, please go into artist management, a whole industry of musicians needs your expertise! Also, if you don't see the irony of arguing about "selling out" on an indie music site that's covered in Target banners, fine. I think it's hilarious.
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November 9, 2014 on Watch Dev Hynes’ Gap Commercial & “Play Your Stripes” In The Interactive Game
Look, it sounds like you have strong feelings about corporations and consumer culture. I thanks that's laudable. That being said: 1) Dev Hynes is already making most of his money working for evil corporations. He writes songs for major label artists like Britney Spears, Sky Ferreira and Solange Knowles, and you're splitting hairs if you want to argue about whether record labels or clothing stores are more corrupt. He also partnered with Urban Outfitters for his last music video. 2) Right now Dev is 28. Even if he plays his cards right, he might have already reached his peak as a career musician, which is a job with a short life expectancy. Like professional athletes, there is a very small window of time where Dev is able to make good money from his talents. Worrying about "keeping it real" might appease his fanbase today, but where will they be a year from now? Knowing the indie music life cycle, they'll probably already have moved from Dev to another hot new artist, and he'll be left wondering why he was ever concerned about their armchair quarterbacking of his career moves. 3) While it's great when a band like Fugazi takes a hardline stance against corporatism, that's an insanely high standard to hold every musician to. In fact, we're arguing about this on a website that makes it's money off of banner ads for Gap so even YOU don't meet the standard you're holding Dev to. Dev might be making money from Gap, but everytime you go to Stereogum, you're helping the site do the same.
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November 8, 2014 on Watch Dev Hynes’ Gap Commercial & “Play Your Stripes” In The Interactive Game
Your entitled opinions and expectations for another person's music, career, and life decisions are nauseating. If it takes a corporate sponsor to help a talented artist turn their side project into a career, I can't judge the guy for taking it. This isn't the early 90's anymore- I think you severely underestimate how difficult it is to make money as a non-top 40 artist. Most of the musicians covered on this site are still living with their parents.
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November 8, 2014 on Watch Dev Hynes’ Gap Commercial & “Play Your Stripes” In The Interactive Game
Did you buy his album? Probably not. Let the man get paid. The shelf life of most indie artists is 3-6 months, he's smart for striking while the iron is hot.
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November 7, 2014 on Watch Dev Hynes’ Gap Commercial & “Play Your Stripes” In The Interactive Game
Mostly just sad because Gwen's videos from the mid-00s were masterpieces and this feels slapped together. :(
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October 21, 2014 on Gwen Stefani – “Baby Don’t Lie” Video
yeah because La Roux is really burning up the charts...
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October 19, 2014 on Gwen Stefani – “Baby Don’t Lie”
Reminds me of the 90's, when rock bands would make fun of grills and lowriders for cheap laughs/shock value.
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September 29, 2014 on Mastodon – “The Motherload” Video
Yeah, that's what I mean about reading a lot into it.
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September 21, 2014 on The 5 Best Videos Of The Week
I agree. The response to that video reeked of the indiesphere's tendency to hoist love on things strictly based on the names attached to the project. Spike + Karen + Elle = reading a whole hell of a lot into a throwaway youtube clip.
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September 20, 2014 on The 5 Best Videos Of The Week
"Fans of indie rock demand advancement in art. I don’t see how these new Weird Al songs/videos are anything but the same exact thing with newer pop tunes." THE MOST EMBARRASSING SENTENCE I'VE EVER READ.
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July 20, 2014 on The 5 Best Videos Of The Week
Uh no, it's absolutely true. Even at it's peak, the MTV that played videos was a niche cable channel with low ratings (which is why it eventually started showing other content). Nowadays, music videos rack up huge views online, and are more powerful than radio when it comes to breaking new bands and songs. Need evidence? Check out the top 100 most watched youtube videos of all time- almost all of them are music videos.
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July 19, 2014 on MTV Announces 2014 VMA Nominees
Soooooo, you don't like Beyonce?
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July 17, 2014 on MTV Announces 2014 VMA Nominees
Sigh. Music videos are more popular and more widely seen than ever before.
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July 17, 2014 on MTV Announces 2014 VMA Nominees
I mean, AZEALIA, you had a Pharrell beat in 2013 and couldn't turn it into a hit. Don't act like your label wasn't doing enough.
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July 10, 2014 on Azealia Banks Says She’s Free From Her Label, Wants To Join Interpol
Last time I checked, it was her label that paid for her expensive music videos, promotion, and pharrell production credits.
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July 10, 2014 on Azealia Banks Says She’s Free From Her Label, Wants To Join Interpol
Is it really her label's fault that she hasn't made any worthwhile music in 3 years?
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July 10, 2014 on Azealia Banks Says She’s Free From Her Label, Wants To Join Interpol