Here’s what we know so far: The fourth Arcade Fire album is coming out 10/29, and the band worked on it with producer and former LCD Soundsystem frontman James Murphy. (Murphy is amped about it.) Then, this past weekend, at the Lollapalooza and Osheaga festivals, a video aired on screens before some sets, and it featured an artist’s hand drawing a picture like the one above, with the word “Reflektor.” (Curiously, the official Instagram blog listed Reflektor as one of this year’s Lolla performers.) The music soundtracking the video, which is also on Instagram now, could be Arcade Fire — a slow-swelling intro before a song kicks in, maybe. Meanwhile, that same image has been appearing as graffiti in cities around the world, and a new Instagram account is documenting as much of it as possible. This all seems like it could be early advance hype for that new AF album, and it follows that the new AF album could be titled Reflektor. Check out the short video in question below.
(via Consequence Of Sound)
If this is a case of an A-list band using actual property defacement as guerrilla marketing, props. Meanwhile, let’s all keep track of thereflektors.com.