Look, I don’t really care about Trent Reznor or Nine Inch Nails, but I respect that people do care about that stuff. You want to fuck Trent Reznor like an animal, or whatever. He’s the whole reason you got into pickling fetuses in jars in the first place. So, even though I don’t personally care, I can only imagine what people who do care are thinking about the fact that the dude just went on a farewell tour for Nine Inch Nails and declared that it was the end of “the band,” with the reservation being that the NIN name might be used on the occasional cool and worthwhile project. OK. The ReznorHeads are all like totally awwwww, I’m sure. But, so, that happened, and now here is Trent Reznor, back with the first of his post-retirement cool projects:
A PROMO SPOT FOR FRINGE.
The promo itself, as well as some more talk about Trent Reznor’s courageous path towards true artistry after the jump.
I mean, everyone has to put food on their family, even geniuses, but come on, Rez Dog. There has got to be a better way to emerge from retirement. From Entertainment Weekly:
The spot, which debuts Thursday during Game 5 of the American League Championship Series, features a reworking of the Nine Inch Nails song “Zero-Sum” by Reznor, who recites lines of dialogue from Fringe’s William Bell (Leonard Nimoy) over the music. So, how did the freaky drama series secure the services of Reznor? After Fox’s marketing department showed the Fringe producers a version of the promo that used “Zero-Sum,” series exec producer Jeff Pinkner simply asked a nearby Reznor acquaintance–that’d be co-creator J.J. Abrams–if the NIN musician might be interested in a collaboration. One email later, Reznor was on the case. “We offered him compensation, and he said, ‘No, no, I just want to have fun and be part of something cool,'” says Pinkner, adding: “How often do you get the chance to work with somebody like that?”
Wait, so he’s not even putting food on his family with this? This is just SOMETHING COOL? (His words. Trent Reznor’s words right there.) Perfect. I love a good passion project. The neatest part (not the neatest part) is when he recites lines of dialog from Fringe’s William Bell over the music. HE’S JUST HAVING FUN AND BEING PART OF SOMETHING COOL.
Very Cool, Trent Reznor.