Kendrick Lamar’s To Pimp A Butterfly Sets Spotify’s Global One-Day Streaming Record

Late Sunday night, a week ahead of its intended 3/23 release date, Kendrick Lamar released his ambitious avant-jazz-rap statement To Pimp A Butterfly on iTunes and Spotify, exploding the internet, your productivity, and quite possibly your consciousness. According to The Wall Street Journal, another casualty of this surprise release was Spotify’s record for most streams in a single day worldwide by a new release; To Pimp A Butterfly racked up an impressive 9.6 million full start-to-finish streams between 12:01AM and 11:59PM yesterday. That record had been set just a month ago by Drake’s surprise “mixtape” If You’re Reading This It’s Too Late, which accumulated 6.8 million listens in a single day. I look forward to whichever major surprise-release rap album breaks the record again next month — Kanye, anyone?

Stream To Pimp A Butterfly on Spotify below.