Drake’s surprise “mixtape” If You’re Reading This It’s Too Late set the record for the most streams of an album in its first week in the United States. The record was released last Thursday right before midnight, and was streamed 17.3 million times in three days according to the Associated Press. Drake actually broke his own record; his 2013 release Nothing Was The Same was streamed 15.8 million times in its debut week. Too Late also set the record for most streams in a single day with 6.8 million listens.
[Photo via Drake’s Instagram.]