Attila Are Trying To Sell Spots On Their Pre-Show Playlist

People are always trying to invent new forms of payola, to monetize parts of the live-music experience that did not previously exist within the pay-for-play domain. The latest piece of that pie that someone's trying to sell involves the pre-concert playlist, the music that's piped into a venue before a band takes the stage. Generally, artists use that music to set a vibe, or possibly give a tiny bit of shine to their friends' bands, or even to create an ironic juxtaposition for when the actual act takes the stage. But now, someone is trying to turn that playlist into real estate that can be sold. Thankfully, the person doing the selling is the guy from Attila, so it's probably going to fail.

The rap-influenced Atlanta metalcore crew Attila found success in the early '10s by making some of the worst music that you ever heard in your life, and they still get booked to play mid-sized clubs and gigantic racetrack metal fests and what have you. Earlier this week, frontman Chris "Fronz" Fronzak introduced an exciting new business opportunity: a chance to get your music played during the Attila's pre-show playlist.

Fronzak's service, which he calls Tour Soundtrack, would allow a band either to market its music or monetize its pre-show playlist. Right now, though, the only playlist opportunity is on Attila's upcoming tour with Slaughter To Prevail, a Russian deathcore band that faces constant allegations of Nazism. You can get yourself a spot on that tour playlist for the low, low price of $917.

Here's how Tour Soundtrack explains the opportunity:

• Hyper-Targeted Reach: Your music is played directly to the exact audience you want to connect with — live at concerts where fans already love the genre.
• No Fluff, No Bots: Unlike playlisting scams or random ads, these are real people in real venues, paying to see bands in your lane.
• Built-In Credibility: If your song is played on a tour with artists fans already trust, your music gets an instant stamp of approval by association.
• Multi-Angle Promotion: Not only does your song play live, but it also lives on the Spotify playlist and is supported with signage, social posts, and digital tie-ins.
• Trackable ROI: You’ll see analytics on when/where your song is played, # of Shazams, clicks, and more.

Chris Fronzak's other business ventures include Jawz chewing gum, one of several brands of gum that's supposed to help sculpt your jawline, and God Pods, a line of high-caffeine coffee k-cups.