What Gweneth has to say about "realizing self, immortality, deeper reality, eternity, soul, inner realms of the mind and spirit, pure consciousness" would be even more asinine than her thoughts on Boots by Gucci.
I'm more bothered that the aesthetic Ed Hardy has appropriated has now become a brand image. This totally fucks over almost everyone* smart enough to avoid tribal tattoos in the past 15 years. Most of my boyfriend's tattoos are in that "Ed Hardy" style**, and now his skin will be forever associated with douchebag fashion. This is why I have decided against tattoos. No matter how original or meaningful your tattoo is, some asshole might appropriate it and turn it into some bullshit trend that burns out in a couple years.
*excluding people smart enough to avoid tattoos altogether, natch.
**while the style is the same the subject matter is different: a pug in a fez, a pirate ship, an orange with blossom, a noh mask, and fantazius mallare
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